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Value betting software for Swedish-licensed bookmakers

Written by Filip, founder of Edge Analytics · Fact-checked by Mikail · Updated 6 October 2026

Edge Analytics scans the odds at betting sites licensed in Sweden continuously and lists the bets where one bookmaker's odds are higher than the probability justifies. That is a value bet. You see the bet, the bookmaker, the odds and a suggested stake.

How the software finds value bets

  1. It works out the market consensus: what the market as a whole believes about each outcome.
  2. It compares that with the odds from sharp, low-margin bookmakers, which move first when new information arrives.
  3. It removes the bookmakers' margin (the vig) to estimate fair odds for each outcome.
  4. It shows the bets where a bookmaker's odds are above both the consensus and the fair odds, and filters out the rest.

What you get

  • Value bets across six sports: football, ice hockey, basketball, baseball, American football and tennis.
  • Signals sized to your budget.
  • Alerts in Telegram and a tracker that logs the bets you place.
  • Walkthroughs that explain expected value, margin and closing line value with real odds. (In Swedish.)

Questions

What is a value bet?

A bet where the odds are higher than they should be given the probability of the outcome. Over many bets, that difference is your expected value.

Will I win every bet?

No. Value betting is about expected value over volume. Single bets lose, and you can have losing weeks even when every bet had positive expected value.

Which bookmakers are covered?

50+ betting sites licensed in Sweden. Before you subscribe, ask support whether the bookmakers where you already have an account are covered.

What does it cost?

SEK 1,999 per month after a 7-day free trial. See the pricing page.